For what’s felt like ages we’ve been enmeshed in a persistent drip of media headlines touting investments made by well-established Fortune 500/100 companies in pursuit of an often sought but never quite attained blockchain solution.
Even in the deepest depths of the recent bear market, the one constant has been the enterprise-blockchain newsflow updates. And while prices have recently started to climb from yearly lows, enterprise interest in cramming blockchain into every vertical imaginable is still cruising at all-time highs.
A sample of the articles that hit the tape this past week includes: UK insurer teams up with Amazon to use blockchain for pension deals, Ubisoft exploring blockchain based in-game items, Visa’s B2B “elements of DLT” new payments network, Target open-sources a blockchain solution, Microsoft integrates Truffle into Azure, Carrefour supermarkets credits blockchain for improved sales, etc., etc.
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